In the wake of the 1917 revolution, Soviet designers saw it as their patriotic duty to create an entirely new artistic language in service of their new socialist utopia. Art was a reflection of a modern, industrial society. It had no place in an artist’s studio, or even in a museum.
Artists treated typography as a visual element in and of itself. It communicated, engaged and entertained. Typefaces were readable, but they didn’t sit on a page like anything that had come before. Words were kaleidoscopic, with dynamic rhythmic designs that represented machine-age modernity. Read more